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About dbCanvas
Website Search Engine Optimization (SEO)

dbCanvas websites automatically excel at SEO, or Search Engine Optimization.  SEO is achieved by building a site with smart and standardized architecture.  The process of SEO consists of submitting your site to search engines 1 time (they will continually come back after that) and formating your content to accommodate the search terms you would like your site to pull up under. Nearly all dbCanvas sites experience a search engine performance boost of more than 80%.

There is no guarantee of top positioning, there are many sites out there trying to pull up number 1 for same terms.  With the proper site content and structure, you will steadily rise higher in the listings. New domains will take longer to get top positioning,  older established domains will see faster responses in search engines.

Take a look at our search engine optimization (SEO) article.


Our SEO Benefits

  • Increase your page rank on search engines.
  • Drive targeted (organic) traffic to your website.
  • Search engine optimized content publishing tools.
  • Integrated server traffic statistics.
  • Update your website anytime, from anywhere.
Organic Search Engine Optimization

 

What is Organic Website Traffic?

Organic traffic is the term used to describe the visitors you receive from unpaid search engine listings and directories. Search engines use a method called crawling to map out your website and calculate its relevance. Crawling begins on the index page of your website and follows with the internal pages of your site, this information is then indexed in the search engine database. A well built website is like a road map for the indexing search engine. The more accurate your road map is, the more people will find you.

Websites built on the dbCanvas platform are naively search engine friendly. They provide an optimized structure for guiding the search engine crawler through you site. The dbCanvas CMS additionally provides you with search engine optimized  tools for publishing content. When you put properly formatted content on our system, you will see the same positive results that many of our customers have grown to expect.

Why do dbCanvas sites get better positioning?

dbCanvas sites use a dynamic system for distributing your sites Key Words and Descriptions.  This ensures that each page generated contains all of the Key Words and Descriptions that it can.  dbCanvas sites allow you to edit the Page Title, Key Words and Description for any page on the site with ease.  Having the ability to quickly modify these elements makes easy work of web site tune ups.

The Affiliate Links program is also employed to boost your sites ratings.  Search engines judge the popularity of your site by counting the number of sites that link back to you.  The Affiliate Links program uses a hidden page on your site that contains links to the other sites in the program.  When you put your site on the dbCanvas system, its automatically entered into the Affiliate Links program.  That means that as soon as you sign up, there are lots of other sites linking back to yours!  You instantly gain the benefit from this community effort. Learn more about optimizing your dbCanvas site in our Website Marketing Guide.

Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps you can automatically keep Google informed of all your web pages, and when you make changes to these pages to help improve your coverage in the Google crawl.

dbCanvas web sites are automatically equipped with a dynamic Google Sitemap.  This means that you don't have to manually build your Sitemap,  it is built on the fly to reflect your sites current state.  You will need to submit your Sitemap to Google before you can take advantage of this program.
Submit your site to Google's Sitemaps.

With Google Sitemaps you get:

  • Better crawl coverage and fresher search results to help people find more of your web pages.
  • A smarter crawl because you can tell us when a page was last modified or how frequently a page changes.
  • Detailed reports to learn more about how Google directs traffic to your site and how the Googlebot sees your pages.
  • Learn more at Google's Sitemaps Page.
  • View the working Google Sitemap for this site by clicking here.

 

Beware of SEO Scams

Many clients come to us stating that they pay another company monthly for Search Engine Submission and Optimization.  These same clients say that they are not getting the results that they think they should.  In every case we've advised that the client discontinue the SEO service they're paying for,  in every case their performance has improved!

Submitting your site to search engines every month does nothing for your sites positioning, in many cases it actually damages the listing as multiple submissions are often considered as spam.  A site only needs to be submitted 1 time,  the search engines will continually come back if your site structured properly.  Most sites fail because they do not have valid HTML code,  the Internet is full of sites like this.  Many companies that offer SEO services will submit a site to search engines without even making sure that the HTML content is valid and without having relative Page Titles and Key Words.  Do not fall prey to one of these companies, they only cost you money and waste valuable time that could be spent achieving your positioning goals.

dbCanvas web sites already have everything you need to control your sites SEO.  If you need your site submitted to search engines for the first time then please contact us and we'll be happy to provide this service for a fee.  You can also learn more about optimizing your dbCanvas site in our Website Marketing Guide.

Tools for SEO Success

Search engine optimization (SEO) happens on many fronts. It starts with website framework and continues with properly formatted content and website usage research.  Webalizer, one important search engine optimization tool, provides you with detailed information about how your website is being used.

Important Website Statistics provided by Webalizer

  • Breakdowns for hourly, daily, monthly, and yearly page views.
  • Website Referrals: Websites that are sending users to your website.
  • Search Strings: What keywords people are searching with to get to your website.
  • Entry Pages: Pages that visitors are viewing first.
  • Exit Pages: The last page a visitor used before leaving your website.
  • Top URL: The most popular pages on your site.

When you know what people are looking for, its easy to give them what they want. The goal is to provide visitors with the right information and make good use of their time. Hourly website usage information help you with determine accurate time slots for showing your ads. If you are using pay per click (PPC) advertising, this can help you get the most out of your ads by referring more relevant traffic. Usage statistics for entry pages help you create fine tuned landing pages that will lead to a greater number of conversions. Exit pages stats provide you with the opportunity for content improvement. Turn exit pages into mini landing pages and create more conversions. Search Engine Optimization is easy with the right tools and shouldn't cost an arm and a leg. Save time and money with search engine optimization from dbCanvas.

Search Engine Optimization
Web Site Template Tuning
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