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Research and Preparation


The first thing you need to do when marketing your site is research! I know this word can be scary, but it really doesn't take much time and you'll be glad you did it. Many times people are surprised by the poor performance of their search engine listing, and most every time there is a good reason for it. There was a Widget company in Dallas; they asked why their site didn't pull up when searching for 'Dallas Widget', but when you went to their site there were no pages with the words 'Dallas Widget' on them! You have to gear your sites content up for the search terms you want your site to pull up under.

Use Google (or your favorite search engine) to search for sites similar to yours. Look at some of the sites, pay attention to the page titles and catch words commonly used. Make note of the general terms used by your industry, know what people are searching for to find your services. Once you know what people use to find sites like yours, you will know how to gear up your sites content.


   
 
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