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Page Content


Oh yes... even the content has something to do with your search engine placement. This is the area where you have the greatest liberty as you can put as much content up as you like!

Use your content to reinforce the Page Title and also to offer other relative search terms. Use common search terms over and over in your content, this will help the search engines to give that page a stronger association with the terms you're using. Search engines also pay attention to text formatting... the Heading 1/2/3 in particular. If you're Page Title is 'Dallas Attorneys' then it may be a good idea to have the same phrase appear on the page in a Heading 1 format.

Create pages specifically for targeting a market. Lets say I'm a Dallas Artist and I want people to find me when they're searching for the Dallas Museum or Art. In that case I would create a page about the Dallas Museum of Art. I would make the Page Title say 'DMA - Dallas Museum of Art', this alone would strongly associate this page with the desired search terms. I would also reinforce the Page Title by using the same phrases in the pages content. Not only am I gaining a marketing advantage, but I'm also creating more interesting content on my site!


   
 
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